Digital Gateway Experience for M8 Macau
We are delighted to have crafted an online presence for the newly opened M8 Macau, a retail destination that embodies both elegance and vibrancy. The website reflects a modern aesthetic, harmoniously intertwining with the rich cultural essence of the mall. Every interaction invites visitors to embark on a journey where sophistication meets simplicity. With an intuitive interface and beautifully curated visuals, we’ve designed a digital experience that highlights the unique charm of M8 Macau. From featuring the latest promotions to guiding guests effortlessly through the mall’s layout, the website serves as a welcoming portal, encouraging exploration and engagement.
We believe that a digital platform should resonate with the heart of its brand. Our approach centres on capturing the spirit of M8 Macau, creating a space that enriches the shopping experience and leaves a meaningful impression on all who visit. Welcome to a thoughtfully designed realm where every moment is an opportunity to discover something special.
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Elevating Kum Shing Group’s Online Presence
Kum Shing, a prominent industry leader undergoing a significant business evolution, sought to expand its service spectrum and enhance its online presence to cater to a wider audience.
Launch
CHALLENGE
Double Eleven was tasked with creating a cutting-edge website that not only reflected Kum Shing’s enhanced services but also provided a seamless user experience. The challenge was to develop a sophisticated site architecture that accommodated the new services and facilitated easy access to information for users.
SOLUTION
Leveraging our deep understanding of Kum Shing’s business transformation, Double Eleven devised a strategic approach that integrated advanced levels of business metrics and intricate filters to enhance the user experience and drive engagement.
KEY FEATURES
Strategic Site Architecture / Our team meticulously crafted a site architecture that was not only visually appealing but also strategically organized to guide users through the diverse service offerings seamlessly. Advanced Business Metrics / By implementing sophisticated levels of business metrics, we provided Kum Shing with insightful data on user behaviour and engagement, enabling informed decision-making. Tailored Filters / Our team designed and implemented comprehensive filters that empowered site visitors to effortlessly access tailored content, aligning with their preferences and needs.
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TAL’s Website Transformation Unveiled
TAL Apparel, a leading garment company, appointed us to elevate their website design and performance to new heights. They desired a redesign that not only looked stunning but also functioned seamlessly to provide an exceptional user experience.
Launch
SOLUTION
Dynamic Content Grids / We introduced visually captivating content grids that were both fluid and interactive, enhancing user engagement through a custom content module builder. Customized Content Modules / Tailored to TAL’s varied content needs, we developed flexible modules for dynamic content presentation, ensuring a personalized user experience. Enhanced Site Architecture / We expanded and restructured TAL’s content to offer a comprehensive view of their products and services, facilitating easy navigation for users. Geo Fencing / Geo Fencing technology was implemented to enhance and personalize user experiences based on location. Google Maps Integration / Our integration of Google Maps showcased TAL’s network locations, promoting user interaction and exploration.
RESULT
The website redesign for TAL received high commendation for its innovative features and user-friendly interface. The dynamic grids, customized modules, and advanced technologies elevated the user experience, emphasizing TAL’s dedication to sustainability innovation.
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Kum Shing 60th Anniversary Website
The year 2023 marks a significant milestone as the 60th anniversary of Kum Shing Group’s establishment. In traditional Chinese calendar, a cycle known as “Jiazi” encompasses sixty years, symbolizing the beginning of a new cycle. The 60th Anniversary Commemorative Website for Kum Shing is not only a reflection of the glorious past and appreciation of present achievements but also a revitalizing experience of “entrepreneurship” for many long-term employees of Kum Shing. Therefore, the website is designed to encompass the themes of “past, present, and future,” aiming to achieve the purpose of reviewing past magnificent accomplishments, cherishing the present, and forging a future of entrepreneurial excellence.
Launch
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Cohesive & Immersive Website Experiences for Okamura
Okamura sought to exhibit their latest innovative furniture products at the NeoCon and Design Shanghai Conferences. They required a website design that would seamlessly reflect the modern and innovative nature of their products while also integrating with the exhibition’s entrance design.
SOLUTION
Our team developed a one-page parallax website design for Okamura, featuring a navigating animation in the hero banner. This animation echoed the entrance design of the exhibition, creating a cohesive and immersive experience for visitors. The design was sleek, modern, and user-friendly, allowing visitors to easily browse the latest hero and highlighted products of Okamura.
RESULT
The new website design was a resounding success at the conferences, with visitors praising its modern and innovative design. Okamura was able to showcase their latest products in an engaging and memorable way, allowing them to stand out from their competitors. In terms of website traffic, Okamura saw significant improvements year-over-year, with a 50% increase in visitors, a 34% increase in pageviews, and a 10% decrease in bounce rate. These impressive metrics demonstrate the effectiveness of the new website design in attracting and retaining visitors.
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ArtisTree Selects: Urban Rocks Exhibition
Artistree by Swire Properties, one of the top art exhibitors in Hong Kong, hosted an exhibition for French sculptor Polo Bourieau. Commissioned by Swire Properties, D11 Creative ‘s objective is to construct an on-site video guide platform for enhanced audience experience. Scanning the QR code from various locations allows the audience to access the platform, a merged experience of with their mobile device, anywhere, anytime, with three choices of language: Cantonese, English and Mandarin.
Service
About the exhibition
ArtisTree Selects: Urban Rocks recollects the auteur’s ponder over Italo Calvino’s Invisible Cities, but under a broader symbolic framework bred by the ancient Chinese Literati. The conception of rock built up by the school allows one to see from a small piece of rock in hand, a spiritual realm beyond the natural world, just like poet Bai Juyi would describe in his verses. Made with a strong measure of brutal force, meticulous planning and artistry, 12 sculpture exhibits materialize the artist’s ‘worlds of dreams, architectures and landscapes, spaces of memories and maps of desires’.
Curated by Hong Kong-based curator Alison Pickett, the exhibition is part of the Swire Properties Arts Monthprogramme. All of the artworks exhibited were created in the intimacy of the artist’s Tuscan workshop in Pietrasanta, Italy, in 2021.
Project Objectives
- Enhanced user experience for audience with the audio guide
- Device compatibility UX/UI for Desktop and Mobile devices
- One-stop service for professional VoiceOver: talent
sourcing, screening and recording - Trilingual VoiceOver
talents: British accent English, Cantonese and Mandarin
ACHIEVEMENT
- Top 200+ daily QR code scan-thru achieved on the sculpture “Inferno”, during the event
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Diamond Rose E-commerce Platform
We have developed an exceptional e-commerce platform for Diamond Rose, a brand dedicated to providing customers with gift ideas that symbolize eternal love for their cherished female partners, commemorating the timeless moments within their relationships.
Service
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Master Works Online Shop and Brand Refresh
Master Works online shop is an e-commerce platform optimized for both desktop and mobile interface to illuminate its values through its story and to offer an enhanced online shopping experience through an elucidated product catalogue. It enables Master Works to expose their products and services to the world. Through a well-orchestrated commerce flow design, customers may easily accord their preferences with one or more masterpieces that come in a wide spectrum of elegance.
Service
Brand Introduction
Master works is founded in 2017 in Japan to offer masterpiece to the world. The name of the brand comes from “master (匠) ’s work (作品)”. The brand aims to reproduce the exquisite craftsmanship engraved in the Japanese culture, through ateliers and manufacturers from all around the world. The mission is to unleash the potential and synergy in different sets of materials from different parts of the world until the limit on a creative mind is undone.
Project Goals
- Using Hong Kong as an anchor to promote the Japanese brand across the world.
- Construct a unique identity and experience to emphasize the brand’s equity
- Shape Master Works as a provider of fashionable and exquisite products endorsed by genuine craftsmanship
- Redevelop the original identity
- Build an omni online shop
- Create visual content for the online shop
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K11 Crafts & Guild Corporate Website
K11 Craft & Guild Foundation is a registered charity of arts and culture in Hong Kong founded by Adrian Cheng in 2018. They are cultural crafters who conserve and rejuvenate fast-disappearing Chinese artisanship to create craft ecosystem with sustainable social impact. We are appointed by the foundation to revamp their website to an artistic one with fruitful content so as to introduce their research initiatives and collaborations with artisans.
Launch
Service
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