tmtp commons
An identity built around connection.
Tuen Mun Town Plaza set out to transform an existing fourth-floor platform into tmtp commons, an open-air shared space for the community. Its program spans wellness, sustainable living, creative workshops, learning and community services.
We were asked to create an identity that could hold this diversity together: one that feels open and welcoming, carries a clear sense of optimism, and actively draws people through the mall to a new destination.
Tuen Mun Town Plaza | Hong Kong | 2025
The challenge
tmtp commons needed to be many things at once. A brand for a broad and varied audience. An expression of energy and warmth. And a practical navigation tool, working across every scale from large-format banners to floor and escalator graphics.
The brand idea
The identity is anchored in the logotype. The double “m” of “commons” is drawn as a single continuous form, a rhythm of connected curves that speaks to continuity, movement and togetherness: people, ideas and activities coming together in one place.
Within that form sit two smiles. It is a quiet detail, but it gives the brand its character, a sense of welcome that is felt before it is read.
A vibrant palette of purple, yellow and orange extends this optimism across every application, giving the space a distinct and confident presence within the mall.
A modular visual language
The key visual is conceived as a system rather than a single image. A grid of simple, geometric icons represents the activities at the heart of tmtp commons, from wellness and sport to the arts and community engagement, communicating the breadth of the program at a glance.
The modular structure allows the pattern to be scaled, cropped and recomposed freely while remaining unmistakably recognizable. It gives the brand the flexibility to evolve with each new season, event and campaign.
Brand as wayfinding
The same system guides visitors to the space. Fragments of the pattern extend across floors, escalators and approach routes, forming a continuous visual trail from the mall’s main areas to the fourth-floor platform. The brand leads visitors in, then welcomes them on arrival.
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