Tuen Mun Town Plaza set out to transform an existing fourth-floor platform into tmtp commons, an open-air shared space for the community. Its programme spans wellness, sustainable living, creative workshops, learning and community services. We were asked to create an identity that could hold this diversity together: one that feels open and welcoming, carries a clear sense of optimism, and actively draws people through the mall to a new destination.

DFI Retail Group stands out in the Asian retail landscape, known for delivering quality, value, and exceptional service to its clientele through renowned brands and immersive retail experiences. Double Eleven had the privilege of leading a pivotal project – the identity design for DFI’s new brand purpose collateral development. Our team meticulously developed a versatile design system that seamlessly integrates the brand’s slogan, statement, and narrative with its established corporate image.

The tmtplaza Beauty World campaign is a seasonal promotional initiative comprising a lucky draw, stamp rewards scheme, and exclusive offers on select beauty and skincare products from a diverse array of brands. Our assignment entailed the comprehensive redesign of the campaign’s key visual, which encompassed the identity system, color palettes, and supplementary graphics. Our proposal advocates for the incorporation of a nude color palette throughout the campaign to underscore a refined and feminine aesthetic that aligns seamlessly with the overarching theme. Additionally, we recommended the subtle integration of floral line drawings to embellish all marketing materials cohesively.

Sino Group and tmtplaza, in collaboration with local beekeeping and environmental conservation group “Eco Pioneer,” initiated the Urban Bee Keeping Program to contribute to bee conservation efforts. They utilize the harvested “Tuen Mun Honey” from the Tuen Mun beehives to create a range of exclusive products, showcasing the unique honey from Tuen Mun. Double Eleven was responsible for designing the entire campaign’s main visual, including the campaign logo and supporting graphics for various promotional materials. The campaign logo features a font that resembles flowing honey, evoking the theme of the campaign. The main visual primarily uses the color of honey as the background, with simple and abstract lines depicting bees, city buildings, and plant shapes, creating a cohesive promotional concept and image for the campaign.

Established in 1963, Kum Shing has been at the forefront of Hong Kong’s energy infrastructure development, operation, and maintenance for several decades. This year, Double Eleven was entrusted with the task of designing a commemorative logo for their 60th anniversary, one that seamlessly integrates with their existing corporate logo. The new logo, created to celebrate Kum Shing’s milestone, presents a fresh interpretation of the numbers “6” and “0” through intricately woven ribbons in five vibrant colors. Two circles symbolize the inception and culmination of a cycle, embodying the company’s unwavering commitment to continuous progress as it enters a new era. The first ribbon, rendered in the company’s signature red hue, signifies the foundational pillars of Kum Shing’s four primary business sectors. Meanwhile, the green ribbon represents their steadfast dedication to fostering positive transformation and sustainable development within both the industry and society. The 60th Anniversary logo, proudly showcased across digital and physical platforms, serves as a joyous celebration shared by the entire Kum Shing family and the wider community.

Visual identity and brand guideline design for the brand new performing arts season “Creative Tomorrow” launched by West Kowloon Cultural District Authority exploring the possibilities of technology and art.