Brother Product Launch Campaign
Brother is a Japanese multinational electronics and electrical equipment company headquartered in Japan. Double Eleven was commissioned to create the key visual for the launch promotion of a mono laser printer. Our task was to ensure seamless synchronization between this new visual and the existing key visual design style of another colour laser printer, developed by the global team. To achieve this, we strategically incorporated the same design element, the betta fish, from the colour printer’s visual and developed a new black betta fish image that exudes a more dynamic and premium feel for the mono printer. In addition to visual design, we took charge of creative copywriting tasks, crafting compelling bilingual taglines and subheadlines for both the colour and mono printers. We also created all the necessary images for various digital and social media platforms, purposefully promoting the launch of the printers.