Tuen Mun Town Plaza set out to transform an existing fourth-floor platform into tmtp commons, an open-air shared space for the community. Its programme spans wellness, sustainable living, creative workshops, learning and community services. We were asked to create an identity that could hold this diversity together: one that feels open and welcoming, carries a clear sense of optimism, and actively draws people through the mall to a new destination.

Sino Group and tmtplaza, in collaboration with local beekeeping and environmental conservation group “Eco Pioneer,” initiated the Urban Bee Keeping Program to contribute to bee conservation efforts. They utilize the harvested “Tuen Mun Honey” from the Tuen Mun beehives to create a range of exclusive products, showcasing the unique honey from Tuen Mun. Double Eleven was responsible for designing the entire campaign’s main visual, including the campaign logo and supporting graphics for various promotional materials. The campaign logo features a font that resembles flowing honey, evoking the theme of the campaign. The main visual primarily uses the color of honey as the background, with simple and abstract lines depicting bees, city buildings, and plant shapes, creating a cohesive promotional concept and image for the campaign.

Brother is a Japanese multinational electronics and electrical equipment company headquartered in Japan. Double Eleven was commissioned to create the key visual for the launch promotion of a mono laser printer. Our task was to ensure seamless synchronization between this new visual and the existing key visual design style of another colour laser printer, developed by the global team. To achieve this, we strategically incorporated the same design element, the betta fish, from the colour printer’s visual and developed a new black betta fish image that exudes a more dynamic and premium feel for the mono printer. In addition to visual design, we took charge of creative copywriting tasks, crafting compelling bilingual taglines and subheadlines for both the colour and mono printers. We also created all the necessary images for various digital and social media platforms, purposefully promoting the launch of the printers.

We have created a key visual design for the top spender promotion campaign at tmtplaza. Our objective is to showcase a refined and linear graphic system that effectively communicates the essence of cyber style, while also complementing the grand prize of an iPhone. The linear graphics serve as a symbol of all shopping elements and are strategically intended to stimulate customers’ shopping desire.

Campaign design for Citygate Outlets sale promotion.

The campaign design is aimed to target young local lovers and call for taking a retreat from the hustle and bustle at Citygate Outlets’ refreshing themed outdoor market where provides a series of healing activities, workshops and handcrafted products shops together with an array of shopping offers and privileges.

Citygate Outlets installed a large-scale Christmas decoration intsallation and announced an array of festive promotions in Christmas 2020. The campaign design aimed to create a warm message that sending love and kisses to the world in critical time. Our provided services include Key visual design, creative slogan and tagline, copywriting and marketing collaterals adaptation. Citygate Outlets is Hong Kong’s leading outlets mall, featuring more than 150 world-renowned premium brands and 40 international dining hotspots, with discounts of up to 90%.

We revamped the Lantau Attraction Leaflet for Citygate Outlets with a refreshing a new look to showcase the landscape and tourist spots of Lantau Islands.

We delivered a campaign visual design to promote the Rooftop Garden at ifc where people can enjoy series of entertaining and relaxing activities delivering the key message of taking a break at the Rooftop Garden and enjoying a series of entertaining and relaxing activities happen in this quiet nook.