Service ．Brand Design
Logo Design
Logo Design in Hong Kong
A mark worth remembering.
Your logo is the most visible expression of your brand. We design original, ownable logos that are distinctive at every size.
Double Eleven provides logo design in Hong Kong. Every logo is designed by our team, never generated by AI, so it is original, legally protectable and fully owned by the client.
Hand-crafted exploration
Every mark begins with a pencil.
Our designers sketch many directions by hand, exploring ideas freely before refining the strongest concepts on screen.
Refined for every use
Clear at every size.
The chosen mark is refined for balance and proportion, then prepared in bilingual lockups and responsive versions that work from app icons to building signs.
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What we do
What’s included in Logo Design
Our Logo Design service is tailored to each client, and usually includes the following.
Design brief
A clear brief built from your brand strategy, audience and ambitions.
Research
A review of your category, competitors and visual conventions.
Concept sketches
Hand-drawn explorations of multiple creative directions.
Logo concepts
Two to three refined concepts presented in real-world applications.
Refinement
Detailed craft of the chosen mark, including spacing, proportions and optical balance.
Bilingual lockups
English and Chinese versions designed to work together.
Logo variations
Horizontal, stacked, icon-only and simplified versions for different uses.
Final artwork
Vector and image files in every format, color and size you need.
How Double Eleven approaches Logo Design
We research and explore widely, then our designers craft every curve and letterform by hand. AI helps with research, never with the final mark.
Logo Design methodology
Logo design process
We follow a tried-and-tested Logo Design process, refined over many projects, so results are consistent and decisions are well informed.
Brief
We define what the logo must express, where it will be used and the audience it must speak to.
Research
We review your category and competitors to find space for a distinctive mark.
Sketch
Our designers explore many directions by hand before moving to screen.
Develop concepts
We refine two to three concepts and present them in real-world applications.
Refine
We perfect the chosen mark, including proportions, spacing and bilingual lockups.
Deliver
We prepare every version and file format, ready for use and trademark registration.
Logo Design tools and technology
The right tools help us deliver Logo Design with precision and speed, while every decision stays with our team.
Hand sketching
Where every idea begins.
Professional vector design software
Precise, scalable artwork.
Optical refinement grids
Balanced proportions at every size.
Application mockups
Testing on real touchpoints.
Trademark-ready files
Clean, original artwork for registration.
Logo Design FAQs
Frequently asked questions
Common questions about Logo Design, answered. We’re always happy to talk through anything else.
Will we own our logo?
Yes. Every logo designed by Double Eleven is original and fully transferred to the client, so it can be registered as a trademark.
What are the main types of logos?
Common types include wordmarks (the name in custom type), lettermarks (initials), symbols or icons, and combination marks that pair a symbol with the name.
What file formats should a logo come in?
A logo should be supplied as vector files, such as AI, EPS, SVG or PDF, which scale without losing quality, plus PNG and JPG files for everyday use.
Can we register our logo as a trademark in Hong Kong?
Yes. Trademarks in Hong Kong are registered with the Intellectual Property Department. An original logo is easier to protect, which is why Double Eleven designs every logo from scratch.
What makes a good logo?
A good logo is simple, distinctive, memorable and works at every size, from a mobile icon to a building sign, in color and in black and white.
What is a logotype?
A logotype, or wordmark, is a logo made from a brand’s name in custom or carefully set typography, without a separate symbol.
Why does a logo need different versions?
Different spaces need different shapes, so horizontal, stacked, icon-only and simplified versions keep a logo clear and consistent everywhere.
How should a bilingual logo be designed?
English and Chinese elements should be designed together, balancing weight, size and spacing so both languages feel like one unified mark.
Explore Double Eleven Brand Design
Brand Design.
Be the one they remember.
A strong brand is one of the most valuable assets a business can own. We help you define who you are, express it with clarity and character, and build an identity that earns recognition and trust, supported by in-depth research and practical tools that keep your brand consistent as it grow.
Start your Logo Design project with Double Eleven
Where meaning meets mark.
We’ll design a logo that captures who you are, and stands the test of time.