Service ．Brand Design
Brand Guidelines
Brand Guidelines in Hong Kong
Consistency, made easy.
Clear, practical guidelines that help your team and partners use your brand correctly, on every platform
Brand guidelines document how a brand’s identity should be used.
Double Eleven creates clear, digital brand guidelines in Hong Kong, including online brand portals, editable templates and practical toolkits that keep everything your team creates consistent and on-brand.
Clear guidance
Rules people actually use.
Visual, searchable guidelines explain how to use your logo, colors, typography, imagery and tone of voice, with clear examples of what to do and what to avoid.
Tools for teams
Consistency made easy.
Editable templates, an online brand portal and practical toolkits help your team and partners create on-brand materials quickly and confidently.
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What’s included in Brand Guidelines
From first brief to final delivery, here’s what our Brand Guidelines service covers.
Brand foundation
Purpose, positioning, values and personality summarized for your team.
Logo usage rules
Clear space, minimum sizes, versions and incorrect uses.
Color and typography
Exact values, typefaces and hierarchy.
Imagery and graphic elements
How to use photography, illustration, patterns and icons.
Tone of voice
Writing principles with examples in English and Chinese.
Templates
Editable templates for presentations, documents and social posts.
Online brand portal
A searchable, shareable home for guidelines and assets.
AI brand toolkit
Prompt libraries and rules for creating on-brand content with AI tools.
How Double Eleven approaches Brand Guidelines
We design guidelines people actually use: clear, visual, searchable and easy to update, rather than static documents that sit in a drawer.
Brand Guidelines methodology
Guidelines-in-use process.
Our Brand Guidelines methodology gives every project a clear structure, so you always know what happens next.
Gather
We collect every brand element, rule and existing asse
Structure
We organize guidelines around how your team actually works.
Design
We create clear, visual guidelines with examples of correct and incorrect use.
Build tools
We produce templates, an online brand portal and practical toolkits for your team.
Enable
We train your team and partners to use the guidelines confidently.
Brand Guidelines tools and technology
Behind every Brand Guidelines project is a set of trusted tools, from traditional craft to the latest technology.
Online brand portals
Searchable, always-current guidelines.
Editable template systems
On-brand presentations, posts and documents.
Brand toolkits
Prompts, references and rules for consistent content.
Cloud asset libraries
The right files, always available.
Team training sessions
Confident, consistent use.
Brand Guidelines FAQs
Frequently asked questions
Considering Brand Guidelines? Here’s what clients usually want to know. If your question isn’t here, just ask.
Can Double Eleven create guidelines for an existing brand?
Yes. Double Eleven can document and organize an existing identity into clear digital guidelines, templates and brand toolkits.
What should brand guidelines include?
Typical brand guidelines cover logo usage, color palette, typography, imagery style, graphic elements, tone of voice and examples of correct and incorrect use.
What is the difference between a brand book and brand guidelines?
A brand book often focuses on the brand’s story, purpose and values, while brand guidelines focus on practical rules for using the visual identity. Many brands combine both.
Why are digital brand guidelines better than a PDF?
Online guidelines are easier to search, share and keep up to date, and they can include downloadable assets and templates, so teams always use the latest version.
Who uses brand guidelines?
Brand guidelines are used by internal teams, designers, agencies, printers and partners, anyone who creates materials for the brand.
How often should brand guidelines be updated?
Guidelines should be reviewed whenever the brand evolves, new channels appear or teams find gaps, typically at least once a year.
What are brand templates?
Brand templates are pre-designed, editable files, such as presentations, social posts and documents, that help teams create on-brand materials quickly.
What is a brand portal?
A brand portal is an online hub where guidelines, logos, templates and images are stored and shared, so everyone uses the latest approved assets.
Explore Double Eleven Brand Design
Brand Design.
Be the one they remember.
A strong brand is one of the most valuable assets a business can own. We help you define who you are, express it with clarity and character, and build an identity that earns recognition and trust, supported by in-depth research and practical tools that keep your brand consistent as it grow.
Start your Brand Guidelines project with Double Eleven
Where rules meet freedom.
We’ll give your team the tools to use your brand confidently and consistently.