Service ．Brand Design
Brand Guidelines
Brand Guidelines in Hong Kong
Consistency, made easy.
Clear, practical guidelines that help your team and partners use your brand correctly, on every platform
Brand guidelines document how a brand’s identity should be used.
Double Eleven creates clear, digital brand guidelines in Hong Kong, including online brand portals, editable templates and practical toolkits that keep everything your team creates consistent and on-brand.
What’s included in Brand Guidelines
From first brief to final delivery, here’s what our Brand Guidelines service covers.
Brand foundation
Purpose, positioning, values and personality summarized for your team.
Logo usage rules
Clear space, minimum sizes, versions and incorrect uses.
Color and typography
Exact values, typefaces and hierarchy.
Imagery and graphic elements
How to use photography, illustration, patterns and icons.
Tone of voice
Writing principles with examples in English and Chinese.
Templates
Editable templates for presentations, documents and social posts.
Online brand portal
A searchable, shareable home for guidelines and assets.
AI brand toolkit
Prompt libraries and rules for creating on-brand content with AI tools.
How Double Eleven approaches Brand Guidelines
We design guidelines people actually use: clear, visual, searchable and easy to update, rather than static documents that sit in a drawer.
Brand Guidelines methodology
Guidelines-in-use process.
Our Brand Guidelines methodology gives every project a clear structure, so you always know what happens next.
Gather
We collect every brand element, rule and existing asse
Structure
We organize guidelines around how your team actually works.
Design
We create clear, visual guidelines with examples of correct and incorrect use.
Build tools
We produce templates, an online brand portal and practical toolkits for your team.
Enable
We train your team and partners to use the guidelines confidently.
Brand Guidelines tools and technology
Behind every Brand Guidelines project is a set of trusted tools, from traditional craft to the latest technology.
Online brand portals
Searchable, always-current guidelines.
Editable template systems
On-brand presentations, posts and documents.
Brand toolkits
Prompts, references and rules for consistent content.
Cloud asset libraries
The right files, always available.
Team training sessions
Confident, consistent use.
Brand Guidelines FAQs
Frequently asked questions
Considering Brand Guidelines? Here’s what clients usually want to know. If your question isn’t here, just ask.
Can Double Eleven create guidelines for an existing brand?
Yes. Double Eleven can document and organize an existing identity into clear digital guidelines, templates and brand toolkits.
What should brand guidelines include?
Typical brand guidelines cover logo usage, color palette, typography, imagery style, graphic elements, tone of voice and examples of correct and incorrect use.
What is the difference between a brand book and brand guidelines?
A brand book often focuses on the brand’s story, purpose and values, while brand guidelines focus on practical rules for using the visual identity. Many brands combine both.
Why are digital brand guidelines better than a PDF?
Online guidelines are easier to search, share and keep up to date, and they can include downloadable assets and templates, so teams always use the latest version.
Start your Brand Guidelines project with Double Eleven
Where rules meet freedom.
We’ll give your team the tools to use your brand confidently and consistently.