Service ．Campaign Design

Design Adaptation

Design Adaptation in Hong Kong

Every format. Same impact.

Once your campaign is approved, it needs to work in dozens of sizes, channels and languages. We adapt it quickly, accurately and consistently.

Design adaptation is the process of resizing and reformatting a campaign’s key visual and copy for every channel, size and language. Double Eleven provides fast, consistent design adaptation in Hong Kong, combining automated workflows with designer quality checks.

Our services include

  • Format inventory
  • Master layout setup
  • Print adaptations
  • Outdoor adaptations
  • Digital and social adaptations
  • Bilingual layouts
  • Print-ready artwork
  • Organized delivery

 Every format covered

From billboard to banner.

We list every size, channel and specification, then adapt your key visual so it looks balanced and clear in each one, from large outdoor formats to small digital banners.

Production-ready delivery

Files that are right the first time.

Every adaptation is checked for bleed, color mode and media specifications, then delivered in clearly named, organized folders to each printer and media partner.

Related Projects

What’s included in Design Adaptation

From first brief to final delivery, here’s what our Design Adaptation service covers.

  • Format inventory

    A complete list of every size, channel and specification required, so nothing is missed.

  • Master layout setup

    Approved key visual and copy prepared as a flexible master for adaptation.

  • Print adaptations

    Posters, banners, press ads, leaflets, POS and in-store materials, prepared with correct bleed and color settings.

  • Outdoor adaptations

    Billboards, bus and MTR panels, mall banners and large-format displays.

  • Digital and social adaptations

    Display banners, social posts, stories, reels covers and email headers.

  • Bilingual layouts

    English and Chinese versions with typography adjusted for each language.

  • Print-ready artwork

    Files checked and prepared to each printer or media owner’s technical requirements.

  • Organized delivery

    Clearly named files delivered to every partner through cloud folders.

How Double Eleven approaches Design Adaptation

Automated workflows produce adaptations at speed, and our designers check and refine every one, so efficiency never comes at the cost of quality.

Design Adaptation methodology

Master-to-format workflow.

Our Design Adaptation methodology gives every project a clear structure, so you always know what happens next.

  1. Collect specifications

    We list every format, size, channel, language and deadline, and confirm technical requirements with partners.

  2. Prepare the master

    We set up the approved key visual and copy as a flexible master layout.

  3. Adapt

    Automated workflows produce formats quickly, and our designers rearrange each layout so it stays balanced and clear.

  4. Check

    Every file is checked for typography, bleed, color mode and specifications before release.

  5. Deliver

    We deliver clearly named, print- and screen-ready files to each partner through organized cloud folders.

Our Tools & Technology

Design Adaptation tools and technology

Behind every Design Adaptation project is a set of trusted tools, from traditional craft to the latest technology.

  • Automated adaptation templates

    Fast resizing across formats.

  • Professional design software

    Precise layout and typography. 

  • Specification trackers

    Every format, size and deadline in one list.

  • Online proofing

    Easy review and approval

  • Cloud asset delivery

    Organized files for every partner.

Design Adaptation FAQs

Frequently asked questions

Considering Design Adaptation? Here’s what clients usually want to know. If your question isn’t here, just ask.

Can Double Eleven adapt campaigns created by other agencies?

Yes. Double Eleven can adapt existing key visuals and campaign assets for new formats, channels and languages.

Why can’t a key visual simply be resized for every format?

Different formats have different proportions, viewing distances and text limits. A billboard, a mobile story and a print ad each need the layout rearranged so the message stays clear and the design still looks balanced.

What is bleed in print artwork?

Bleed is extra image area that extends beyond the trim edge of a printed piece, usually around 3mm, so no unprinted white edge appears after cutting.

What is the difference between RGB and CMYK?

RGB is the color mode used for screens, while CMYK is used for most printing. Artwork must be prepared in the right mode, because some bright screen colors cannot be reproduced exactly in print.

What is a media specification?

A media specification lists the exact size, resolution, file format and technical requirements set by a printer, media owner or platform for an advertisement.

Why do Chinese and English layouts need separate adjustments?

Chinese and English text differ in length, character shapes and line breaks, so layouts and typography need adjusting for each language to look balanced.

What file formats are used for digital ads?

Digital ads commonly use JPG, PNG, GIF, HTML5 and MP4 formats, depending on the platform and whether the ad is static, animated or video.

What is a master layout?

A master layout is the approved design of a campaign, prepared so it can be adapted efficiently into every other size and format.

Explore DOUBLE ELEVEN CAMPAIGN DESIGN

Campaign Design Say less.
Mean more. Move people.

A great campaign does more than inform. It changes how people think, feel and act. We create insight-led campaigns that connect your brand with the right audience and turn attention into results, with AI-enabled tools that help us explore more ideas and reach the market faster.

Our services include

Start your Design Adaptation project with Double Eleven

Where speed meets precision.

We’ll take your campaign to every format, quickly and pixel-perfect.

Get a Quote
Subscribe