Service ．Campaign Design
Copywriting
Copywriting in Hong Kong
Words that work.
Great copy captures attention, sticks in the mind and moves people to act. We write headlines, slogans and messaging in your brand’s voice, in English and Chinese.
Double Eleven provides advertising and brand copywriting in Hong Kong, including headlines, slogans, taglines, campaign messaging and website copy, written in English and Chinese by experienced copywriters.
What we do
What’s included in Copywriting
Every Copywriting project is shaped around your goals. Here’s what it typically includes.
Messaging framework
Core messages, proof points and tone guidance that keep all copy consistent.
Headlines and taglines
Multiple options explored and refined, so you can choose the strongest line.
Slogans and campaign lines
Memorable lines designed for a specific campaign, product or launch.
Channel copy
Copy written for each format, from billboards and print ads to social captions, emails and banners.
Long-form copy
Website pages, brochures, company profiles and articles that inform and persuade.
Naming
Product, service or campaign names, checked for meaning and suitability in English and Chinese.
Bilingual and transcreated copy
Original English and Chinese copy, adapted for meaning and culture rather than translated word for word.
Proofreading
Final checks for accuracy, consistency and tone before anything goes live.
How Double Eleven approaches Copywriting
Our copywriters write every line. In-depth research and testing help us explore angles and learn which messages perform best, but voice, wit and nuance stay human.
Copywriting methodology
Message-first writing process.
A clear, proven process keeps every Copywriting project focused, collaborative and on schedule, with you involved at each key stage.
Immerse
We study your brand, product, audience and tone of voice, and gather any existing messaging.
Explore angles
We explore different messaging angles and headlines, using in-depth research to understand audience language.
Write
Our copywriters craft the strongest options in English and Chinese, written for each format.
Refine
We review options with you, refine wording and check meaning, tone and cultural fit in both languages.
Proof and test
We proofread final copy and, where possible, test headlines to learn what performs best.
Our tools and technology
Copywriting tools and technology
We pair hands-on craft with modern tools and technology, chosen to make Copywriting faster, more accurate and easier to review.
Tone-of-voice guides
Keeping every line on-brand.
In-depth research
Exploring angles and audience language.
Collaborative editing platforms
Real-time review and comments.
A/B testing tools
Comparing headlines and calls to action.
Bilingual style sheets
Consistent English and Chinese terminology.
Copywriting FAQs
Frequently asked questions
Answers to the questions clients ask most about Copywriting. If yours isn’t covered, we’re always happy to talk it through.
Does Double Eleven write in Chinese?
Yes. Double Eleven writes original copy in English and Traditional Chinese, and adapts it for Simplified Chinese audiences, rather than relying on direct translation.
What is the difference between a slogan and a tagline?
A tagline is a lasting line that expresses a brand’s essence and often appears with the logo. A slogan is usually tied to a specific campaign or product and may change over time.
What is a tone of voice?
Tone of voice is the consistent personality a brand uses in its writing, such as warm, confident or playful. A clear tone of voice makes a brand recognizable even without its logo.
Why is transcreation better than translation for advertising?
Transcreation adapts a message’s meaning, emotion and cultural references for a new audience, rather than translating word for word. Wordplay and humor rarely survive direct translation between English and Chinese.
Start your Copywriting project with Double Eleven
Where words meet wit.
We’ll find the words that make your brand heard, remembered and repeated.