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Brand Design

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Brand Design and Branding Agency in Hong Kong

Brand Design.
Be the one they remember.

A strong brand is one of the most valuable assets a business can own. We help you define who you are, express it with clarity and character, and build an identity that earns recognition and trust, supported by AI-enabled research and tools that keep your brand consistent as it grows.

Double Eleven is a Hong Kong branding agency that creates brand strategies and visual identities for new and established businesses. Our brand design service covers brand strategy, brand audits, logo design, identity design, brand guidelines and brand refreshes. Every logo and identity is designed by our team and is fully owned by the client.

Our services include

  • Brand Strategy
  • Brand Audit
  • Logo Design
  • Identity Design
  • Brand Guidelines
  • Brand Refresh

How we help

Whether you’re launching a new business, repositioning an established one or preparing for the next stage of growth, we help your brand stand apart. We clarify your positioning, create distinctive identities, bring consistency to every touchpoint and build brand systems designed to evolve with you.

What we do

The building blocks of a lasting brand.

Our team leads every brand project, supported by AI-enabled tools and smart automation that help us research deeper and deliver more.

  • Brand Strategy

    Clear positioning shaped by deeper, AI-assisted market insight.

  • Brand Audit

    A sharp assessment of how your brand is seen today, and where it can grow.

  • Logo Design

    Original marks crafted by our designers, memorable at every scale.

  • Identity Design

    Typography, color, imagery and graphic language that work as one.

  • Brand Guidelines

    Clear, digital guidance, including AI brand toolkits for your team.

  • Brand Refresh

    Thoughtful evolution for established brands ready for their next chapter.

Why Double Eleven

Brands built to last.

We combine strategic clarity, creative craft and a deep understanding of how brands live in the real world.

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  • Strategy-led

    Every identity is grounded in a clear brand idea.

  • Original

    Every mark is crafted by our designers, fully yours to own and protect.

  • Systematic

    Identities designed to work across every medium and scale.

  • Future-ready

    Brand toolkits that keep you consistent across people, platforms and AI tools.

How it works

Our process

A clear, collaborative process that takes your brand from insight to identity, with you involved at every key stage.

  1. Discover

    We explore your business, audience and competitors, using AI-assisted research to go deeper.

  2. Define

    We shape your positioning and the core brand idea.

  3. Design

    We develop the identity and refine it with you.

  4. Deliver

    We build the full system, digital guidelines and brand toolkit, ready to launch.

Our Clients

  • NWS Holdings Limited
  • Wang On Group Limited
  • ifc Mall
  • BMW (HK)
  • The WYNG Media Award
  • Lane Crawford
  • Neo Derm

FAQs

Frequently asked questions

Considering a new brand or a refresh? Here are answers to the questions we’re asked most often. If yours isn’t covered, we’re always happy to talk it through.

How long does a branding project take?

Most projects take 16 – 24 weeks, depending on scope and the number of applications.

Do you use AI to design logos?

No. We use AI-enabled tools for research and early exploration, but every logo and identity is designed by our team. This keeps your brand original and ensures you can own and protect it.

What is an AI Brand Toolkit?

A set of prompt libraries, style references and rules that help your team use AI tools to create visuals and copy that stay true to your brand.

Can you refresh our brand without starting over?

Yes. We can evolve your existing identity while retaining the recognition you’ve built.

Will we own the final brand?

Yes. All final artwork is original and fully transferred to you on completion.

What is the investment?

Every project is tailored to your objectives. Share your goals with us, and we’ll recommend the most effective approach and budget.

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