Sino Group and tmtplaza, in collaboration with local beekeeping and environmental conservation group “Eco Pioneer,” initiated the Urban Bee Keeping Program to contribute to bee conservation efforts. They utilize the harvested “Tuen Mun Honey” from the Tuen Mun beehives to create a range of exclusive products, showcasing the unique honey from Tuen Mun. Double Eleven was responsible for designing the entire campaign’s main visual, including the campaign logo and supporting graphics for various promotional materials. The campaign logo features a font that resembles flowing honey, evoking the theme of the campaign. The main visual primarily uses the color of honey as the background, with simple and abstract lines depicting bees, city buildings, and plant shapes, creating a cohesive promotional concept and image for the campaign.