Developed as an integrated promotional campaign for tmtplaza’s F&B initiative, the visual system pairs tactile, watercolor-inspired culinary illustrations with approachable typography to celebrate everyday dining. Designed for clarity and high-traffic legibility, the identity seamlessly scales across a full suite of touchpoints—from large-format lightboxes and in-mall posters to multi-fold direct mailers (DM) and tabletop tent cards. The resulting collateral balances promotional hierarchy with warm, lifestyle-driven appeal.