SERVICEļ¼Digital Solutions
Email Marketing
Email Marketing in Hong Kong
The right message, at the right moment.
Email remains one of the most effective ways to keep customers engaged. We design and automate email marketing that feels personal and drives results.
Double Eleven provides email marketing (EDM) in Hong Kong, including newsletter design, automated customer journeys, personalization, send-time optimization and performance reporting, in English and Chinese.
Ā Email design
Emails worth opening.
Branded, mobile-friendly templates and well-written content make every newsletter and campaign email clear, engaging and true to your brand.
Automated journeys
The right message at the right time.
Welcome, nurture, reminder and re-engagement journeys run automatically, personalized to each customer and connected to your CRM or online store.
WHAT WE DO
What’s included in Email Marketing
Our Email Marketing service is tailored to each client, and usually includes the following.
Email Strategy
Goals, audiences and the journeys your customers should receive.
List Setup and segmentation
Organizing contacts into groups by interests, behavior or purchase history.
Template Design
Branded, mobile-friendly email templates your team can reuse.
Campaign Emails and newsletters
Regular EDMs designed and written to engage.
Automated Journeys
Welcome, nurture, birthday, reminder and re-engagement series.
Personalization
Content and offers tailored to each customer.
Compliance
Consent and unsubscribe handling in line with Hong Kong’s Personal Data (Privacy) Ordinance.
Reporting and Testing
Open, click and conversion tracking, with A/B testing of subject lines and content.
How Double Eleven approaches Email Marketing
Our designers and writers create every email. Personalization and automation make sure each one reaches the right customer at the right time.
Email Marketing methodology
Lifecycle email framework.
We follow a tried-and-tested Email Marketing process, refined over many projects, so results are consistent and decisions are well informed.
Plan
We define goals, audiences and the customer journeys your emails should support.
Set up
We organize lists, segments, consent and integrations with your CRM or store.
Design
We create branded, mobile-friendly templates.
Automate
We build welcome, nurture, reminder and re-engagement journeys.
Send and test
We send campaigns and test subject lines, content and timing.
Report and refine
We review results monthly and improve performance.
Our Tools & Technology
Email Marketing tools and technology
The right tools help us deliver Email Marketing with precision and speed, while every decision stays with our team.
Email marketing platforms
Design, sending and automation.
CRM integration
Customer data kept in sync.
Personalization engines
Content tailored to each customer.
Send-time optimization
Delivery when customers engage most.
A/B testing
Subject lines, content and calls to action.
Email Marketing FAQs
Frequently asked questions
Common questions about Email Marketing, answered. We’re always happy to talk through anything else.
What is EDM?
EDM (electronic direct mail) is the term commonly used in Hong Kong for marketing emails and newsletters sent to customers.
Is email marketing still effective?
Yes. Email reaches customers directly, is not dependent on social media algorithms and remains one of the most cost-effective channels for repeat business.
What is email segmentation?
Segmentation divides your email list into groups based on interests, behavior or purchase history, so each group receives more relevant messages.
Do we need permission to send marketing emails in Hong Kong?
Yes. Hong Kong’s Personal Data (Privacy) Ordinance sets rules for using personal data in direct marketing, including obtaining consent and offering an easy way to opt out.
What is an email open rate?
Open rate is the percentage of recipients who open an email. Subject lines, sender name and send time all influence it.
What is a welcome email series?
A welcome series is a set of automated emails sent to new subscribers or customers, introducing the brand and encouraging a first or repeat purchase.
How do we grow an email list?
Through website sign-up forms, checkout opt-ins, valuable content, events and offers, always with clear consent from subscribers.
Why do some emails go to spam?
Common causes include poor sender reputation, missing email authentication, spammy wording and sending to inactive or unverified addresses.
Explore Double Eleven Digital Solutions
Websites and digital marketing, built to perform.
Your website is often the first conversation a customer has with your brand. We design websites, online stores and digital marketing that attract the right audience, guide them with ease and turn their interest into business, wherever customers search.
Start your Email Marketing project with Double Eleven
Where inbox meets impact.
We’ll help you build lasting customer relationships, one well-timed email at a time.