SERVICE．Digital Solutions
eCommerce
eCommerce in Hong Kong
Online stores designed to sell.
We design and build online stores that showcase your products beautifully and make buying effortless, on desktop and mobile.
Double Eleven designs and builds eCommerce websites in Hong Kong, including product catalogs, payment gateway and shipping integration, CRM integration, coupon and voucher systems, referral programs, sales reporting, bilingual checkout, smart product recommendations and automated order emails.
what we do
What’s included in eCommerce
Every eCommerce project is shaped around your goals. Here’s what it typically includes.
Store strategy
Product structure, customer journeys and platform selection based on your business.
Store design
Brand-led product and category pages.
Checkout experience
Simple, secure checkout on every device.
Payment gateway integration
Credit cards, digital wallets and local payment methods, processed securely.
Product catalog setup
Organized products, variants and inventory.
Smart recommendations
Suggestions that increase order value.
Automated emails
Order confirmations, abandoned cart and follow-ups.
CRM integration
Customer, order and marketing data connected in one place.
Coupon and voucher system
Discount codes, gift vouchers and promotions you can manage yourself.
Referral system
Rewards that turn happy customers into advocates.
Sales reporting
Dashboards for sales, products, customers and promotions.
Conversion optimization
Ongoing testing to grow sales.
How Double Eleven approaches eCommerce
We combine brand-led design with proven eCommerce methods, AI-powered features and automation, and connect your store to your CRM so every customer and order is captured. Then we keep improving with data after launch.
eCommerce methodology
Conversion-focused commerce process.
A clear, proven process keeps every eCommerce project focused, collaborative and on schedule, with you involved at each key stage.
Plan the store
We define products, customer journeys, platform, payment methods, shipping and promotions.
Design
We design home, category, product, cart and checkout pages for desktop and mobile.
Build and integrate
We develop the store and connect payment gateways, shipping, CRM, coupons, referrals and email automation.
Load and test
We set up the product catalog and test orders, payments, promotions and emails end to end.
Launch
We go live with reporting dashboards in place and monitor the first orders closely.
Grow
We review sales reports, test improvements to product pages and checkout, and refine promotions.
Our tools and technology
eCommerce tools and technology
We pair hands-on craft with modern tools and technology, chosen to make eCommerce faster, more accurate and easier to review.
ECommerce platforms
Reliable, scalable platforms for online stores.
e.g. Shopify, WooCommerce.
Payment gateways
Secure local and international payments.
e.g. Stripe, PayPal, Shopify Payments.
Shipping integrations
Local and international delivery options.
e.g. SF Express, DHL.
Promotion and voucher engines
Coupons, gift vouchers and campaigns.
e.g. Shopify Discounts, WooCommerce Coupons.
Referral program tools
Tracking and rewarding customer referrals.
Sales reporting dashboards
Real-time sales and customer insight.
e.g. Google Analytics 4, Looker Studio.
Product recommendation engines
Smart suggestions to raise order value.
Email and abandoned-cart automation
Automated follow-ups.
e.g. ActiveCampaign Mailchimp, Shopify Email.
CRM integration
Syncing customers, orders and marketing data.
e.g. Salesforce, Tailor-made CRM
Conversion analytics
Funnels, heatmaps and testing.
e.g. Google Analytics 4, Shopify Analytics.
eCommerce FAQs
Frequently asked questions
Answers to the questions clients ask most about eCommerce. If yours isn’t covered, we’re always happy to talk it through.
Which eCommerce platforms does Double Eleven use?
Double Eleven builds online stores on platforms such as WooCommerce and Shopify, and can integrate payment gateways and shipping providers popular in Hong Kong.
What is conversion rate in eCommerce?
Conversion rate is the percentage of visitors who make a purchase. Improving product pages, trust signals and checkout can raise it without needing more traffic.
What is an abandoned cart email?
An abandoned cart email is an automated reminder sent to shoppers who added items to their cart but didn’t complete their purchase. It is one of the most effective ways to recover lost sales.
What is CRM integration for eCommerce?
CRM integration connects an online store to a customer relationship management (CRM) system, so customer details, orders and marketing preferences are automatically shared. This gives a complete view of each customer and enables personalized marketing and better service.
What is a payment gateway?
A payment gateway securely processes online payments between a customer, an online store and the bank. In Hong Kong, stores commonly accept credit cards, digital wallets and local options such as FPS, depending on the gateway chosen.
How does a referral program work?
A referral program rewards existing customers for introducing new ones, usually with a discount or credit for both people. Each customer gets a unique link or code, and the system tracks and rewards referrals automatically.
What eCommerce reports should we track?
Key reports include sales and revenue, conversion rate, average order value, best-selling products, customer retention, and the performance of coupons, referrals and marketing channels.
Should we sell on our own website or on marketplaces?
Many brands do both. Marketplaces offer reach, while your own website gives you control over branding, customer data and margins.
Start your eCommerce project with Double Eleven
Where browsing meets buying.
We’ll create an online store that looks beautiful and turns visitors into loyal customers.