The tmtplaza Beauty World campaign is a seasonal promotional initiative comprising a lucky draw, stamp rewards scheme, and exclusive offers on select beauty and skincare products from a diverse array of brands. Our assignment entailed the comprehensive redesign of the campaign’s key visual, which encompassed the identity system, color palettes, and supplementary graphics. Our proposal advocates for the incorporation of a nude color palette throughout the campaign to underscore a refined and feminine aesthetic that aligns seamlessly with the overarching theme. Additionally, we recommended the subtle integration of floral line drawings to embellish all marketing materials cohesively.