Double Eleven is honoured to be appointed by Swire Properties to work on their Starstreet Christmas 2013 campaign. The Advent Calendar is designed to keep customers coming back to Starstreet Precinct for their Christmas’ shopping and dining experience. The calendar theme ties perfectly into the Christmas period as it is a traditional date keeper for counting down the days in anticipation of the big festive day. We included perforated “windows” in some of the dates, in which little treats and surprises were hidden for the readers’ exploration. The invitation to readers’ participation for tearing away the windows encourages multiple visits to Startstreet.