MO&Co. WeChat Animated Lookbook
MO&Co., the renowned artisan for color collision and delicate tailoring, was founded in 2004, and has been famous for its elegant blending of culture, style and arts. We designed a mobile digital fashion Lookbook for MO&Co.’s 2015 Spring catalogue, together with four opening animations programmed by HTML5 in a collage design to go accord with the four different styles on that season. The digital Lookbook was published through our client’s WeChat platform. All animations from the Lookbook were coded with HTML5 to deliver motion. In correspondence to our client’s mobile platform, the Lookbook interface and navigation were optimized for mobile users as well.