We were commissioned by Citygate Outlets to create a holistic campaign for the Golden Week 2017. The campaign visuals were to be used on different marketing materials as a whole, a consistent campaign that bridges the shopping complex and its unique position as Hong Kong’s only luxury outlet mall. The final design includes illustrations with cut-outs, while pigment is one the elements of a painting used by the artist to create their artwork. The wide range of apparel options as pigment allows Citygate Outlets customers to “illustrate” their fashion styles.