Service ．Print Design
Packaging Design
Packaging Design in Hong Kong
Win on the shelf. Delight on unboxing.
Packaging is often the moment of decision. We design packaging that stands out, communicates clearly and makes opening it a pleasure.
What’s included in Packaging Design
Our Packaging Design service is tailored to each client, and usually includes the following.
Category and shelf research
Understanding competitors, retail environments and customer expectations.
Packaging strategy
Defining hierarchy of information, claims and brand role on pack.
Concept design
Two to three creative directions for the packaging.
Structural design
Shape, format, opening experience and dielines.
3D visualization
Realistic renders from every angle before samples are made.
Regulatory information layout
Ingredients, labelling and required information arranged clearly.
Sustainable material options
Recycled, certified and reduced-material choices.
Prototyping and production
Physical samples, printer coordination and quality control.
How Double Eleven approaches Packaging Design
3D visualization lets you see packaging from every angle early, and our designers refine every detail, from typography to foil and embossing.
Packaging Design methodology
Shelf-to-unboxing process.
We follow a tried-and-tested Packaging Design process, refined over many projects, so results are consistent and decisions are well informed.
Research
We study your category, shelf environment, competitors and customers.
Strategy
We define the information hierarchy and what the pack must communicate.
Concept
We develop two to three design directions.
Visualize
3D renders and physical prototypes let you see and handle the design.
Refine and finalize
We perfect artwork on dielines, including regulatory information.
Produce
We coordinate printing, check proofs and oversee quality.
Packaging Design
Tools and technology
The right tools help us deliver Packaging Design with precision and speed, while every decision stays with our team.
3D packaging visualization
Realistic renders from every angle.
Structural dielines
Accurate packaging templates.
Professional design software
Graphics and typography.
Sustainable material libraries
Recycled and certified options.
Physical prototypes
Testing look, feel and opening.
Packaging Design FAQs
Frequently asked questions
Common questions about Packaging Design, answered. We’re always happy to talk through anything else.
Can Double Eleven design sustainable packaging?
Yes. Double Eleven advises on recycled and certified materials, reduced packaging and eco-friendly finishes.
What is a dieline?
A dieline is a flat template that shows the exact shape, folds and cuts of a package. Designers place artwork on it so it prints and assembles correctly.
What is primary and secondary packaging?
Primary packaging holds the product directly, such as a bottle or box. Secondary packaging groups or protects products, such as an outer carton or gift box.
What makes packaging sustainable?
Sustainable packaging uses recycled or certified materials, reduces unnecessary material, avoids mixed materials that are hard to recycle and considers how it will be disposed of.
Start your Packaging Design project with Double Eleven
Where shelf meets story.
We’ll design packaging that sells, delights and reflects your brand.