Service ．Graphic Design
Illustration
Illustration in Hong Kong
A visual voice of your own.
Original illustration gives your brand a personality no stock image can match.
Double Eleven provides original illustration in Hong Kong for brands, campaigns, packaging, publications and digital media.
What’s included in Illustration
Every Illustration project is shaped around your goals. Here’s what it typically includes.
Creative brief
Purpose, audience, uses and style direction defined.
Style exploration
A range of illustration styles to choose from.
Sketches
Rough compositions for feedback before final artwork.
Final illustrations
Polished artwork created by our illustrators.
Character design
Mascots and characters with expressions and poses.
3D illustration
Three-dimensional artwork where it fits the brand.
Usage-ready files
Formats for print, web, social and animation.
Illustration guidelines
Rules for keeping future illustrations consistent.
How Double Eleven approaches Illustration
We explore styles widely at the start, then our illustrators create every final piece by hand, so your artwork is original and yours to own.
Illustration methodology
Illustration process.
A clear, proven process keeps every Illustration project focused, collaborative and on schedule, with you involved at each key stage.
Brief
We define how illustrations will be used, the audience and the feeling they should create.
Explore styles
We present style options, using rapid exploration to widen the range early.
Sketch
Our illustrators create rough compositions for your feedback.
Create
We produce final artwork by hand, refining color and detail.
Systemize
We deliver files and illustration guidelines for future consistency.
Illustration
Tools and technology
We pair hands-on craft with modern tools and technology, chosen to make Illustration faster, more accurate and easier to review.
Hand sketching and digital painting
Original artwork.
Rapid style exploration
More directions early.
3D design software
Depth and realism where needed.
Cloud collaboration
Quick, clear feedback.
Illustration style guides
Keeping future work consistent.
Illustration FAQs
Frequently asked questions
Answers to the questions clients ask most about Illustration. If yours isn’t covered, we’re always happy to talk it through.
Is Double Eleven’s illustration created with AI?
No. Double Eleven may use AI tools to explore style directions early, but every final illustration is created by our illustrators.
What is the difference between illustration and stock imagery?
Illustration is created specifically for your brand and can’t be used by competitors, while stock imagery is widely available and often generic.
What is a brand mascot?
A brand mascot is a character that represents a brand and helps people connect with it emotionally, often used across campaigns, packaging and social media.
What is the difference between vector and raster illustration?
Vector illustrations are built from shapes and scale to any size without losing quality. Raster illustrations are made of pixels and allow richer painterly textures but have a fixed resolution.
What is a brand illustration style?
A brand illustration style is a consistent visual approach, such as line weight, color, texture and character design, that makes all of a brand’s illustrations recognizable.
How is illustration used in branding?
Illustration appears on packaging, websites, campaigns, social media, signage and merchandise, adding personality and helping explain ideas.
What is editorial illustration?
Editorial illustration accompanies articles, reports or publications, interpreting the content visually to engage readers.
Can illustrations be animated later?
Yes. Illustrations created in layers or as vector artwork can be animated for social media, websites and presentations.
Start your Illustration project with Double Eleven
Where imagination meets craft.
We’ll give your brand illustrations people recognize instantly.