We brought the client’s brand message, “Bringing the Soul of the City to life,” to vibrant reality through a unique design strategy. Using die-cut abstract geometric shapes that mirror city buildings, we captured the brand’s hidden cultural essence. This imaginative approach visually encapsulates the city’s charm and identity, blending lines, shapes, colors, and styles to represent its diverse population, rich history, arts scene, and profound significance. Our design concept seamlessly merges with the client’s vision, conveying the city’s captivating spirit and deep inspiration at its very heart.